Skyzack Training and Support

Understanding your brand

How to: Brand your business

What is Branding? 🤷🏻‍♂️

Whether you own a start-up, small business or large global company, branding is an important part of any successful company. Every business wants to stand out, be remembered and to remain their client or customers first choice, and branding can play a huge part in that. In brief, branding is what makes your business unique, identifiable and genuine. It is in your logo, website, reviews, and even through word of mouth. It can be a first impression, and the reason people keep coming back. Therefore, it’s crucial to get right and to remain consistent. When getting started or readdressing your branding, there are four main areas to take into account.

Your Branding should always..

Reflect your values

On a deeper level, branding tells your story, which helps people to relate to your business. Often in small businesses, this will come from the founder – why did they set the business up, what is their story? Consider and establish what is important to your company culture, what you’re passionate about and why.

Support your vision​

Your vision allows you to grow, and your branding should develop in line with this. Think about what you want to achieve, and what you have achieved so far. Brand vision should represent your strategy, motivate and inspire your team and make you stand out from competitors easily and effectively.

Portray your personality​

Your brand personality is how you build relationships. Especially in the digital world, it can be easy for businesses to become disconnected from their audience. Stay engaged with your customers and be honest: they want to deal with a human, not a robot. Keep your brand personality consistent; through email and social media (tone and voice), logo, website and premises (visual branding) and of course the products or services themselves.

Meet your customer needs​

Branding can drive loyalty, so remember to consider your customers’ requirements and expectations. For example, a family-owned coffee shop with branding focused on local produce, healthy eating and spending time with loved ones will attract a different customer base than one branded towards business people and fast-paced lifestyles. Don’t be afraid to ask for feedback – what makes them buy from you, remember you, or suggest you to their friends?

The power of colours 💪🏻

One of the things you’ll have to consider in branding is the colours you use. Across your logo, website, store, uniforms and more: using the same colours will strengthen your brand identity and awareness. Along with making your business recognisable, colour psychology can play a huge role in how your business is perceived, who it attracts and can even influence purchasing habits. Every colour can invoke different feelings and emotions, which can drive decision making dramatically. Therefore, it’s so important to consider colour carefully across your branding.

With this in mind, we’ve put together this guideline to help you get started. We’ve highlighted some of the most popular colours used in branding, and some of the feelings or concepts they’re associated with. Bear in mind that this is a basic overview, and that colour psychology goes a lot further than this. Shapes, colour combinations, context and other details are also important to think about, as there are potential negative reactions that colours can cause if used wrongly: e.g., red can mean ‘danger’, yellow can be sickly, and grey can be dull or miserable.

Famous brand colours

Here are just a handful of the most popular companies using these exact examples of the power of colour:

Blue is one of the most popular colours used in modern day branding, as it has a lot of positive connotations. You’ll find it in everything from social media platforms to toothpaste, and a lot of this is to do with blue bringing forth feelings of trust.

With this in mind, we’ve put together this guideline to help you get started. We’ve highlighted some of the most popular colours used in branding, and some of the feelings or concepts they’re associated with. Bear in mind that this is a basic overview, and that colour psychology goes a lot further than this. Shapes, colour combinations, context and other details are also important to think about, as there are potential negative reactions that colours can cause if used wrongly: e.g., red can mean ‘danger’, yellow can be sickly, and grey can be dull or miserable.

Branding done for you 🔥

Do you simply not have the time to brand your business or just simply want a more professional branding perspective. We can help facilitate your needs and more.

We hope this guide has given you a good idea of where to start when it comes to developing your branding. Whether you’re starting fresh or refreshing your business, there’s a lot to think about. We understand that it can be overwhelming doing everything yourself, so if you’d like some more advice please feel free to get in touch. You can also contact Skyzack Digital Marketing for information on our in-house branding services. Such as Web and Logo Design, Social Media and much more.